Do I need to configure everything before using MITPO?

No. The product works before everything is configured, but output quality improves materially once your brand context is in place. Start with the basics: category, audience, promise, and voice. Everything else can be filled in as you use it.

Should I start with the Marketing Assistant or Campaigns?

Start with the Marketing Assistant when the strategy is still forming. Start with Campaigns when the audience, angle, and objective are already clear enough to turn into execution. The two are meant to work in sequence, not in parallel.

What is the fastest way to get value?

Set up the brand profile, run one competitor read using Spy mode, ask one real strategic question in the Marketing Assistant, and turn that answer into a campaign brief or launch direction. Most teams find their first sharp output within one session.

What is the difference between Spy, Scout, and Deep Research modes?

Spy gives you a full competitor report: positioning, SEO keywords, social presence, and weaknesses. Scout gives you a lighter, faster read focused on the market adjacent to a competitor. Deep Research is a multi-competitor synthesis pass for strategic planning (rolling out on Scale).

What is the difference between the Marketing Assistant and a Research session?

The Marketing Assistant is a conversational partner that reasons over your brand context and the current conversation. A Research session costs credits and triggers a deeper web search loop that synthesizes real-time data before answering. Use Research when you need current market data, not just strategic reasoning.

What is a Council session?

Council mode synthesizes multiple expert perspectives, similar to asking a strategist, a skeptic, a growth marketer, and an operator to review the same question. It costs more credits than a basic chat but produces a more balanced, pressure-tested answer for high-stakes decisions.

How many personas should I make at the start?

Usually one. A strong first persona is more useful than three weak ones. Start with the buyer you most want to win and be specific about their role, pain, and buying context. Add more only after the first one is genuinely sharp.

How does Brand Voice work?

You can upload documents (PDF, DOCX) or paste copy directly into the Brand Voice section. MITPO extracts tone, style patterns, and voice rules from that material and applies them to future outputs. The more specific and representative your source material, the sharper the results.

What happens to credits if I do not use them?

Subscription credits reset each billing cycle and do not roll over. Credits from one-time packs are valid for 12 months from purchase. You can check your remaining credits in the account settings.

Where do product updates live?

Use the Changelog for shipped updates with dates and context. Use the docs pages for guidance on how each surface is meant to be used. The Changelog is the authoritative record of what has changed.